Prospective buyers will pick up the book based on two
things: the cover and the title.
The cover design and title are the billboards of your book’s content. A good cover
and title will get the attention of prospective readers and will convey the vision of your
We will help you design an
effective cover and choose an effective title that will cause your book to stand
out from others on the shelf.
Next, a prospective buyer will turn the book
over and read the back cover.
Now that we’ve gotten the attention of the prospective buyer, the back cover of your
book should provide a preview of the book’s content. It should tell the reader what
is being said in the book, who is saying it, and why they should read it.
Our editors and cover designers
will help you produce a back cover which will invite your readers to open the
book and read it.
Next, the buyer will fan or leaf through the
pages, to get the general feel of the book.
Once we’ve gotten the readers’ attention and they have been invited to open the
front cover, the next thing they will notice is the overall feel of the book. A properly
produced book will open easily and not slam shut because of stiff pages.
We will produce your book with
high quality materials and workmanship so that it is easy to open and not
something your reader has to fight with.
If we have kept their interest, a buyer will
next turn to the front of the book and read the table of contents and part of the
Now that the readers feel
comfortable with the book, they usually read the table of contents and perhaps
the first page of the introduction. This is a critical point in their decision
making process and largely determines whether they will buy the book or move on
to another. We can strengthen this portion of your book presentation through
proper layout and editing, making your introduction professional and drawing the
reader into the book in the process.
Having examined these basic points of
interest in your book, a prospective reader will arrive at an overall impression.
The look and feel of a quality product will ultimately determine whether or not your
message is taken seriously. People understand that a violinist doesn’t carry a
Stradivarius in a paper bag. Your message is important, and you will only have one chance
to make a first impression.
The overall quality of the production of your book will inspire confidence in the message
of the book and determine the effectiveness of its ministry.
The Conclusion: People do judge a book by its cover ... and
a few other key factors.